INTERACTIVE PHONE BOOTH

WHAT

Roxul® (Rockwool®) Insulation wanted an interactive way to showcase their SAFE'n'SOUND insulation and drive engagement with consumers.

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WHY

The phone then distributes a numbered ticket driving the consumer to the main product booth for a chance to win a prize creating engagement from staff and sales.

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HOW

When you step inside the phone booth, it starts to ring. Once the consumer picks up the receiver a short message details the benefits of using the product.

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WHERE

These phone booths have been set up in big box stores (Home Depot and Lowe's), customer appreciation days and Building trade shows all over North America.

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