Roxul® (Rockwool®) Insulation wanted an interactive way to showcase their SAFE'n'SOUND insulation and drive engagement with consumers.

The phone then distributes a numbered ticket driving the consumer to the main product booth for a chance to win a prize creating engagement from staff and sales.

When you step inside the phone booth, it starts to ring. Once the consumer picks up the receiver a short message details the benefits of using the product.

These phone booths have been set up in big box stores (Home Depot and Lowe's), customer appreciation days and Building trade shows all over North America.