Roxul/Rockwool Insulation wanted an interactive way to showcase their SAFE'n'SOUND insulation.
Stepping inside the phone booth, it starts to ring. Once the guest picks up the receiver a message details the benefits of using the product. At the end of the recording the phone distributes a ticket driving the customer to the main product booth for a chance to win a prize.
These phone booths have been set up in big box stores, customer appreciation days and trade shows all over North America.